1 Thing to Help Your Brand Stand Out

• Today, we'll each

encounter 6-10K ads-

information overload!

How can your brand

stand out?

It comes down to just 1 thing…

• Brand positioning!

• What is it?

Positioning is

like getting a seat

at a party.

Once a seat is taken,

you'll need to find

another one.

• But once you sit

down, your customers

can find you.

• The goal of it all?

You want to become

top-of-mind for

o your customers.

For example, when I want to buy

an electric car, what's the first

brand that comes to mind? Tesla!

• How to find it?

1. Know your value proposition

The benefits of your

products/services

2. Know your customers

Deep insights from their

needs to their desires

3. Know your competitors

Know their value prop.

& customers

4. Discover a

"seat" that you

can claim, all for yourself

• "The basic approach

of positioning is not

to create something

new and different.

but to manipulate

what's alreadv up

there in the mind. to

retie the connections

that already exist.”