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Key Differences

Content surrounds us. You see buzzwords like “content marketing”, “create quality content”, and “content is king”.

But how do you define content? There are two sides to it.

Content strategy and content marketing are frequently used interchangeably. However, as you'll see below, they're not the same thing.

What is Content Strategy?

Content strategy refers to the master plan you have for every piece of content related to your business.

Ask yourself these questions.

1. Why are we creating this content?

2. What audiences do we want to address?

3. What kind of actions and reactions do we want to achieve?

4. How will we promote the content once it’s published?

5. How will our audience find our content?

6. What types of content do you plan to create?

7. Where and when will you be publishing your content?

8. Who is in charge of creating your content?

9. How will you maintain your brand style across various platforms?

What is Content Marketing?

Content marketing is a strategic marketing method that focuses on developing and distributing valuable, relevant, and consistent content to attract and maintain a specific audience.

That includes content in the form of:

1. Blog posts

2. Case studies

3. Social media posts

4. eBooks

5. Articles

6. Infographics

7. Videos

8. Landing page copy

9. Email marketing copy

Get your Content Strategy done before your Content Marketing. By simply creating content and distributing it, you may miss out on great opportunities.

Content Strategy

Content Marketing

How and why

What, where & when

The vision

The implementation

Planning, development and

management of content

Creating, publishing and

managing content online

The map you need for

the road trip

The journey you go on

following the map

Know yourself

Know your customer



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