Purposes
Being on Google and being accessible,
Taking part in trends,
Reaching audience segments,
Making sense of complex customer journeys.
Google Setup
Content related to the service offered (blogs, visuals and pictures) is entered monthly and the account is kept active.
Google My Business Interaction of company contents with customers, determining feasibility, determining potential and archiving data.
Google Maps
Corporate Mail Addresses (if needed)
Data Driven Marketing Strategy
Distribution is made according to the planned campaigns and content on the appropriate platforms and organic growth is targeted. An additional advertising budget is requested in campaigns with planned budgets.
1. Ads Manager Interaction of company contents with customers, determining feasibility, determining potential and archiving data. Used to reach new customers. Advertising text is created to highlight the product content, the product's distinctive feature, price and campaigns. A clear, concise and corporate language is used.
2. Digital Maturity Benchmark Find out what stage you are at in data-driven marketing and it is the path to digital maturity. In multiple channels, dynamic methods are used that are optimized for each customer action.
3. Tag Manager Entering tags without code
4. Campaign Manager 360
Monitoring campaigns in digital media
5. Ads 360 Real-time and specified inputs
6. Adsense It enables interactive media such as created text, images, videos to meet with the content and the user on the site.
7. Retail Search Campaigns, Smart Shopping Campaigns
8. Google Analytics Data collection and analysis
9. Merchant Center Entering store and product/service information so that it can be displayed on Google
10. Performance Planner Create bid strategies to increase conversions and conversion value.
11. Portfolio Bid Strategy Target CPA, Target ROAS, Increase clicks and target impression share(Target CPA bidding & ROAS)
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