I assisted a startup client with their brand strategy a few months ago, and I distinctly recall one particular pillar I emphasized the most.
the brand culture which essentially are the set up actionable values that establish the workplace's tone.
ın the early stages of a business, systems matter greatly, and a strong culture is one of those essential systems. right from the beginning, you will need to conduct numerous hires and undergo a few pivots that will impact the business strategy. a robust set of values is necessary throughout all the sephases to steer activities and guide the team toward set goals.yes, so what about purpose ?
purpose serves as your north star, your values put your purpose into action.
every founder should seek to implemet this from the outset which founder do you think needs to see this ?tag them in the comments
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